PROJECT RETAIL
CONCEPT DEVELOPMENT PACKAGE
MELBOURNE CBD
A concept development package for a pop-up retail store, where aesthetic and function seamlessly blend to create an immersive shopping experience. This design is crafted to capture attention and encourage interaction, with a clean, modern layout that maximises space and flow. Every element, from the strategic placement of display units to the lighting and materials, is chosen not only for visual appeal but also to enhance customer engagement and ease of navigation. The result is a stylish, adaptable space that supports brand storytelling with optimising functionality.